AS Colour

We've had our eyes on AS Colour as a brand for a few years, but for us based in Amsterdam, the Netherlands, the brand was only available from the UK (which after Brexit wasn't an option anymore, really). So, when we were contacted by AS Colour in 2024 that they were opening their warehouse in the Netherlands, we were very happy and quick to decide to become their Official Dealer. 

AS Colour was established in Auckland, New Zealand, with a vision to produce high quality blank apparal. In 20 years time they now operate twenty-six retail locations and six distribution facilities across New Zealand, Australia, the United States, the United Kingdom and now Europe as well... In their words: 'to raise the standard of wholesale blank apparel' and to produce 'high-quality, functional blank apparel that stands the test of time'.

We absolutely love the quality of the garments, their choice of items, their fit and their choice of colors. AS Colour's focus on producing longer-lasting, durable products, is what we aim for as well in our production techniques. If it lasts longer it's better for the environment and just by that choice alone you reduce waste and encourage people to choose and consume consciously and carefully.

The AS Color collection consist of T-shirts in various types and sweaters (crewnecks and hoodies) in several different fits, but also contains a wide assortment of headwear: caps, hats, beanies... and many items more... In a short while we've been able to encourage customers to try out this (for Mainland Europe) 'new' brand. If you're curious to know what the fuss is all about? Contact us and we'll gladly tell you more about AS Colour.